Voir toutes les formations ISEE
- Durée : N.C.
- Type : En alternance
- Diplôme : MBA / MS
- Prix : N.C.
Objectifs
Objectif de la formation :La formation MBA de l'ISEE est véritablement un tremplin pour celles et ceux qui souhaitent acquérir des compétences dans l'environnement international afin de pouvoir développer des zones géographiques, importer/exporter, gérer un service international en France ou à l'étranger. Nous souhaitons développer l'autonomie, l'esprit d'équipe, l'ouverture culturelle et les connaissances nécessaires pour intégrer des postes de décideurs.
La 1ère année, après un Bac +2, correspond à une approche pluridisciplinaire de l'entreprise; les principaux aspects managériaux de l'entreprise sont étudiés. Cette 1ère année permet d'intégrer la formation MBA (en 2 ans). Nous entrons avec cette formation dans l'univers international (formation anglophone) et opérationnel (études de cas d'entreprises, organisation de la formation sous forme de séminaires). Le MBA Affaires Internationales s'adresse également à de futurs expatriés désirant appréhender les modes de managements internationaux.
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- Public visé :
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Public concerné :Pour ces formations Internationales de haut niveau, nous souhaitons rencontrer des étudiants à fort potentiel ayant un réel état d'esprit d'ouverture et désirant accéder à des postes à responsabilités en France ou à l'étranger. Les étudiants doivent être titulaires d'un bac +2 minimum et avoir un niveau d'anglais leur permettant de suivre une partie de la scolarité dans cette langue. Possibilité d'admission en MBA1 (4e année) ou MBA2 (5e année) sous certaines conditions.
- Programme :
- BACHELORPRINCIPLES OF MARKETINGIntroduction : What is Marketing ? The 4 P'sMarketing Environment & Research; Consumer Markets & Consumer BehaviorOrganizational Markets & Organizational Buyer BehaviorMeasuring/Forecasting Demand & Market SegmentingDesigning Products; Pricing StrategiesDistribution Channels ; Retailing & WholesalingCommunication & Promotion; AdvertisingPersonal Selling ; Competitor Analysis/ International Marketing ; Marketing & SocietyMARKETING RESEARCHIntroduction ; Marketing Research ProcessData Sources ; Measurement ProcessData Collection MethodsSampling Plan ; Further sampling procedures & Field OperationsData Processing & AnalysisReporting Research FindingsDemand Measurement & Test MarketingTesting Hypotheses & Database MarketingINTERNATIONAL MARKETINGIntroduction : The International Marketing PlanInternationalizing the firm ; Strategic options ; the socio-cultural environmentPublic policy environment ; Creating a competitive advantageGlobal, regional & emerging marketsInternational markets & customers ; Analysis of international competitorsEntering international markets ; Exporting as a strategyCompetitive alliances; Entering markets through foreign direct investmentConsumer products firm ; the services firmInternational distribution ; Selling & negotiatingManaging international marketing operations BUSINESS MARKETINGIntroduction to course and the industrial marketing environmentIndustrial Markets (corresponding cases)Organizational buyer behaviour Marketing Information, research & forecasting (corresponding cases)Industrial market segmentationProduct & Brand Management DecisionChannels of distribution â LogisticsAdvertising, publicity and promotion Costing & pricing decisionsThe international environmentINTERNET STRATEGY MARKETINGthe digital world, networks, individuals online, web business modelscustomer support and online quality, personalization strategies, new productdevelopment on the web, traffic building, brand buildingonline communities, pricing online, e-commerce strategiesinternet marketing plans, organizing for the netADVERTISINGIntroduction ; Ethics & RegulationMarketing Process ; AgenciesStrategic Research; Planning; PsychologyMedia Planning; Broadcast MediaPrint Media; Media BuyingDirect Response; Creating Directory and Out-of-HomeSales Promotion; Public RelationsBusiness & Retail Advertising; International ConsiderationsINTERNATIONAL RELATIONSHistoric international systems; the contemporary global systemThe purpose of states : foreign policy goals & strategiesForeign policy actions : power, capabilities & influenceInstruments of policy : diplomatic bargaining, propaganda, economic rewards & coercionClandestine actions & military interventionLaw and world opinion in explanations of foreign policyEthics in explanations of foreign policyInteraction of states : conflict & conflict resolutionInternational cooperationORGANIZATIONAL BEHAVIORIntroduction : What is OB ?Personality & emotions â implications for managersThe Group understanding work teamsBarriers to effective communicationPower & PoliticsConflict & negotiationThe Organization Structurework design & technology ; Human Resource practices â performance evaluationsunion/management interface ; international HR practicesOrganizational Dynamicsmanaging change/stimulating innovationmanaging stressMBA 1ENTREPRENEURSHIPDefinition of a Small Business; Ethics & Social Responsibility ; EntrepreneurshipPreparing a Business Plan ; Legal Forms of OwnershipFinancial Statements & Business RatiosDesired Income Approach to Planning ; Planning the Pro Forma Balance SheetFinding the FundsMarketing - Introduction ; Picking the Right LocationMarketing : Promotion, Product, Pricing & DistributionConsumer Behavior ; Managing Human ResourcesProduction & Operations ManagementPurchasing & Inventory Control ; Effective Control & Break Even AnalysisConsumer & Business to Business CreditInternational Business for Small Businessterm test, the final examination and the preparation of a Business Plan.ETHICS AND BUSINESSOverview of issues in business ethics : General business ethicsProfessional ethicsEthics of accounting informationEthics of human resource managementEthics of sales and marketingEthics of productionEthics of intellectual property, knowledge and skillsInternational business ethics and ethics of economic systemsInternational business ethicsEthics of economic systemsTheoretical issues in business ethicsConflicting interestsEthical issues and approachesBusiness ethics in the fieldCorporate ethics policiesEthics officersReligious views on business ethicsRelated disciplinesNotesSee alsoReferencesExternal links ORGANIZATIONAL POLICY Recitation: Regression BasicsMonopoly & Dominant FirmsFacilitating Practices & Cartel IntroductionCartels & Price-fixing; Antitrust LawMeasuring Market PowerOligopoly Pricing Strategies Antitrust Policy: Mergers & MonopolizationRaising Rivals' CostsEntry DeterrencePRINCIPLES OF LOGISTICDevelopment and growth of the logistics systemsCustomer serviceDomestic transportation systemsTraffic managementInventory managementWarehouse and distribution centersProtective packagingLAW ENVIRONEMENTThe origins of English law : The invaders           CustomsFrench influenceSalic lawRepresentatives of the law: their function/role : Judges, barristers, solicitors, magistratesEducational backgroundThe Inns of Court           A man's world?Legal jargonCivil law vs. Criminal law : Crime, offence, felony, misdemeanourCapital punishmentHabeas corpus (1679)TortBailPolice and public prosecutionsCommon law vs. Statutes : International aspectsEuropean Union lawThe structure of the courts, as compared to France : UKUSInternational courtsThe separation of powersThe law of contract : Tenancy agreementsContracts of employmentSale of goods actOffer acceptance/considerationIntention to create legal relationsCapacity to contractLaw of propertyTypes of companyTendersPatents, royalties and trade marksExpressions in law : Caveat emptorMens reaRISK MANAGEMENTIntroduction to Risk : Definition and characteristics of "risk"Elements and factors of risk : Event (future occurrence) ; Probability (uncertainty) ; Impact (amount at stake)Types of riskComponents of risk management : Identification ; Quantification ; Response development ; Response controlRisk Management Planning and Identifying Risks : Risk management planningRisk identificationIdea generation tools and techniquesAnalysis Fundamentals : Probability and impactPresenting risk : Descriptive ; Qualitative ; QuantitativeProbability analysisAnalyzing and Prioritizing Risk : Determining risk tolerancesAnalyzing risksImpast analysisRisk-based financial tools and techniquesExpected-value analysisDecision treesPrioritizing risksRisk Response Planning : Risk response strategies for opportunities and threatsRisk acceptanceRisk avoidanceRisk mitigationProbability minimizationImpact minimizationTransferenceEstablishing reservesExecution, Evaluation and Update : Risk Response monitoring and controlExecute risk strategiesContingency plans and workaroundsRisk evaluationReassessing riskRisk documentation VENTURE CAPITALWhat is Private Equity?Broad definitionTerminologyBuyout and venture outlined and distinguishedFund versus direct investingOther types in outline: PIPEs, development capital, mezzanineGeographical dispersionHow the industry has grown over timeThe Nuts and Boltsâ How PE Funds Operate (How do PE funds work? ; Structure â the GP/LP model ; Fees and carried interest ; Allocated, committed, drawn-down and invested capital ; The J-curve ; Cashflows ; The investment/divestment cycle ; Fundraising ; Key documentation )Private Equity Returnsâ the Basics (Understanding the J-curve ; Compound versus annual returns ; Vintage year returns ; IRRs ; Multiples â TVPI, DPI, etc. ; Median returns ; Upper quartile returns ; Pooled returns ; Time-weighted returns ; Valuation )Accounting and Reporting for PE Funds (Annual accounts ; Quarterly reports ; EVCA valuation guidelines ; NVCA valuation guidelines ; BVCA valuation guidelines ; The role of the auditor ; The role of the advisory committee ; Timely reporting )Buyout â an Outline ( Types of buyouts ; Size ; Sector ; Geography ; Other âbuyoutâ activity ; Debt ; Earnings ; Control ; Barriers to Entry )Tax Treatment of PE Funds and LP Interests ( Pension funds ; UK taxpayers ; Special case â insurance companies ; Double taxation ; Accounting Standards and other specifics ; Required information )Venture â an Outline ( Applications, not technology ; Sector ; Stage ; The US model ; The US model comes to Europe ; Required skills ; Cultural and attitudinal differences)How to Analyse Buyout (Return drivers ; Earnings ; Multiple ; Multiple increase in a perfect market ; Multiple increase in an imperfect market ; Leverage (Debt) ; Recapitalisation ; Timing )Buyout Returns ( US versus Europe ; Skills ; Imperfect markets ; The great fund size debate ; Conclusions and predictions )How to Analyse Venture ( Money multiples ; Valuation ; Cost and value ; IRRs and multiples ; Going In equity ; Percentage within fund ; Home runs Venture Returns ; US versus Europe ; Returns by fund stage ; Multiples drive IRRs ; Impact of fund size ; European venture ; Conclusions and predictions )Due Diligence ( At the fund of Funds level ; At the fund level ; At the company level ; Qualitative ; Quantitative ; Think outside the box ; Targeted, not blanket ; Monitoring PE funds )Planning your Investment Programme (Cashflow modelling ; Over-commitment ; Diversification by time ; Co-investment ; Secondaries Uninvested capitalâ beware Stock Market beta )CROSS CULTURAL MANAGEMENTIntroduction : General resourcesWhy study intercultural communication?Background of studiesCultural Conflict : Ethnocentrism and Stereotyping Communication Styles : Non-verbalGesturesImportance of Colors in Cultural communicationVerbal Communication (Dialects ; Language Standards ; Rules of discourse)Cross-cultural differences in norms and values : The idea of contextTheoretical Methods of Analysis : KluckhohnThe Culture PyramidMoleMulticultural meetings â tipsPractical Methods of Analysis in Industry : LESCANTCross-cultural Issues in the Globalization of Organizations : ReentryReverse Culture ShockSnails and culture : Observations on the myths and realities of Franco-American cultural differencesMade in ChinaMBA 2LEADERSHIPLeadership > What is Leadership?Leadership TraitsAre Leaders Born or Made?Leadership and MotivationCommunication, Ethics and Motivation > Communication as ProcessListening TechniquesImproving Verbal CommunicationEthical DilemmasEthical Behavior in OrganizationsWhat Motivates People?Developing Personal Motivation PlansDecision Making, Problem Solving, Performance Appraisal and Dealing with Conflict > Problems and Decision MakingThe Decision Making ProcessEffective Performance AppraisalsConducting a Performance Appraisal InterviewConflict Management and Workplace ViolenceDealing with Angry EmployeesLegal Issues, Training, Health and Safety > Discipline within the Law.Understand Sexual Harassment.Define the Need for TrainingEvaluation of Training.Understand the Legal foundation of Health and Safety programs.Accident Investigation and Reporting.Staffing, Total Quality and Team Building > Staffing and legal issues in interviewing, hiring and firing.What is quality?Team building, coaching work teams and handling team conflict.INTERNATIONAL FINANCEThe student will learn the foundations of International Trade and Finance, globalization, IMS, and foreign exchange rates.The student will learn various techniques to identify international banking and money market, bond and equity markets, interest rate swaps and investment.The student will learn about foreign exchange exposure and management.The student will learn about tactical FDI, and acquisitions, capital structure and budgeting.Finally, the student will learn about exportsimports, international tax environment, and corporate governance around the world.STRATEGY AND BUSINESS POLICYUpon completion of this course the student will be able to : Develop and understanding of strategic management concepts, research, and theories.Develop framework of analysis to enable a student to identify central issues and problems in complex, comprehensive cases; to suggest alternative courses of action; and to present well-supported recommendations for future actionDevelop conceptual skills so that a student is able to integrate previously learned aspects of corporations.Develop and understanding of the emerging global economy and its potential impact on business activities in any location.Develop an understanding of the role of corporate governance in strategic management.Develop the ability to analyze and evaluate both quantitatively and qualitatively, the performance of the people responsible for strategic decisions.Bridge the gap between theory and practice by developing an understanding of when and how to apply concepts and techniques learned in earlier courses on marketing, accounting, finance, management, production and information systems.Improve research capabilities necessary to gather and interpret key environmental data.Develop a better understanding of the present and future environments in which corporations must functionDevelop analytical and decision-making skills for dealing with complex conceptual problems in an ethical manner.Recognize different leadership styles with relation to strategic planningINTERNATIONAL MARKETING (CASES)GLOBAL MARKETINGIntroduction to International MarketingOverview of International Marketing EnvironmentCultural influences on International MarketingInternational Marketing Research : Practices and ChallengesInternational Marketing Segmentation, Targeting and PositioningProducts and Services : Branding Decisions in International MarketsINTERNATIONAL AFFAIRSIntroduction to International Relations (IR) > IR in the Post-Cold War Era : Cold War SystemGlobalization SystemUnderstanding International Relations > TheoriesPlayersLevels of AnalysisPower PoliticsCriticsHegemony & CooperationHST/ International ConflictConflicts of InterestConflict & ForceIR and economics > GlobalizationInternational political economyTradeEconomic hegemonyExchange rates & tradeMultilateralism & tradeGATT/WTOMNCs and FDI BUSINESS STRATEGYBusiness Strategy > Case study analysis methodsStrategy, Operations, and Tactics Strategic planning process/ Internal & external actors and corporate objectivesHierarchical Levels of Strategy/ Mission, Vision, ValuesCompetitive advantageKey Business Drivers, Key Performance Indicators Market researchResource analysisLCAGPorterCompetitive Analysis5 ForcesGeneric Competitive StrategiesPrimary Value Chain ActivitiesForward, Backward, No integrationDiamond of National AdvantageBCGExperience CurveGrowth-Share MatrixGEMcKinsey MatrixSWOTPESTAnsoff MatrixDevelopment Strategy > Fundamental StrategiesCost structureSpecializationMarket SegmentationDifferentiationGrowth StrategiesCompetitive StrategiesMarketing Strategy > ObjectivesCompetitive positioning and growth strategiesDistribution system decisionsGlobal Business Strategy > International Business StrategySources of Competitive AdvantageDrivers/ Country Comparative AdvantageTypes of International StrategyMulti-Domestic vs. GlobalGlobal Cost Structure AnalysisGlobalizing Service Businesses Foreign market entry modesIssues in emerging economies Country managementKnowledge and best practices management MANAGERIAL ECONOMICSUnderstanding Market ForcesThe Meaning of CompetitionPricing and Profits Market Power - Good or Evil?Playing Games I â Competition versus CooperationPlaying Games II â Entry and ExitFirms versus Markets â Make or Buy?Auctions and Market DesignEconomics of Information INTERNATIONAL ADVERTISINGUpon completion of the course the student should be able to: Define the various types of advertising.Understand how advertising relates to societyDevelop creative advertising messages.Plan media strategy and understand how advertising is measured.Buy all media.Plan, create, and direct a multimedia national advertising campaign.MULTINATIONAL BUSINESSUpon completion of this course the student should be able to : Define the characteristics of doing business in a cross-cultural environmentLocate key support personnel and systems for conducting import/export transactionsIdentify international trade opportunitiesUnderstand the intricacies of multi-country business affairs (i.e. finance, operations, management, etc.).
- Informations complémentaires :
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Points forts de la formation :-Une formation anglophone
-Un rythme alterné 2 jours de cours par semaine3 jours de mission en entreprise
-Des « visiting professors » venant de l'étranger
-Une compétence internationale reconnue par les entreprises
-Un niveau d'anglais validé par la Chambre de Commerce et d'Industrie de LONDRES (SEFIC)
-Titre certifié niveau II par l'Etat
-Un rythme de travail intensif
-Une pédagogie tournée vers l'opérationnalité (nombreuses études de cas)
-Des présentations orales devant un jury de professionnels
-L'exigence d'une mission de responsabilités en entreprise
-Des moyens pédagogiques modernes
- Session(s):
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| Date(s): |
Lieu(x): |
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Du 01/10/2007 au 30/11/1999 |
(75) Paris |
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Du 30/11/2007 au 30/11/2009 |
(75) Paris |
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