The Diploma in Applied Research for Business is based on an authentic research topic defined by a company. The aim of the program is to provide participants with an understanding of the research process, problem solving techniques and the tools and methodology necessary to complete a research project as well as providing experience in a specific area of business
At the outcome of the program participants will have mastered the research process and gained in-depth knowledge in a focused area of business which will in turn provide them with specific expertise for a career in consulting or management.
There are two intakes each year, one in September and the other in January.
The duration of the program is 18 months.
The program revolves around an in-company project under the supervision of a Grenoble Ecole de Management faculty member and a series of workshops, seminars and tutorials on academic writing, research methodology and techniques, research design and data collection and analysis.
The participant will undertake an applied research project in a company. During the program the participants will be expected to work on their individual research and have regular contacts with their research supervisor.
Applied Research Project
The in-company applied research project will be completed on the basis of an internship in a company either in France or abroad. For those who are already in employment the program is organized so that students will be able to combine their research with their ongoing careers.
Working under the direct supervision of a faculty member, the postgraduate Diploma students will help the company to solve complex business problems, analyze issues facing the company or explore new opportunities.
Participants are free to explore any aspect of management and business issues that they consider relevant. All applied research projects must draw on theory and apply that theory to the interpretation of data. The research cannot be confined to the mere gathering of information or a description of an existing situation. The research project must include the current management theory, analysis, interpretation of data and strategic recommendations.
Types of research projects may include market research and feasibility studies, as well as analyses and comparative studies of consumer behavior, new product entry strategies or the evaluation of new business opportunities for companies etc. The applied research topic must be approved by the GEM-GGSB supervisor. It is expected that the students will also have an in-company tutor.
Participants will have the opportunity to present their research project to the GEM-GGSB faculty during an internal research seminar and to write research papers or case studies with a faculty member.