Formation : Master Wine Marketing and Management
Se former avec
MASTER INSEEC
- Renseignements :
- Durée : 0
- Type : En centre
- Diplômant : Oui
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Prix H.T. € :N.C.
- Objectifs :
- This MBA welcomes students from diverse backgrounds (university or management school graduates), but also professionals from the wine industry. This program is offered in Bordeaux, the wine capital of the world, and has a strong international orientation. France is the leading producer, consumer and exporter of wine.
The objective of this master's program is to equip the students with the business and technical skills in order to work as highly qualified executives in the wine sector.
Firmly based in the professional world, this program will enable the students to master the necessary methods and tools for the management of a sector. The following are the types of positions that our graduates will be trained for: regional export manager, product manager, purchasing manager, marketing manager, communication manager and manager of a wine firm.
- Pré-requis :
- Le programme Ms1 est ouvert aux étudiants qui sont en cours de validation d'un BAC+3.
Ce programme s'effectue en 2 ans. L'étudiant doit choisir dès l'entrée en Ms1 une spécialité parmi les 22 programmes proposés.
Les programmes Ms2 sont ouverts aux étudiants qui sont en cours de validation d'un BAC+4 / BAC+5 ou aux candidats qui disposent d'un niveau BAC+3 validé et justifient d'au moins 3 années d'expérience.
- CORE COURSES
Personal development workshops and seminars
International marketing
Management and company strategy
An in-depth approach to consumer behavior
Marketing studies and research
Launching and managing new products
Merchandising
Direct marketing and sales promotion
Distribution policy
International advertising
Financial management
SPECIALIZED COURSES
The international wine economy
Mergers and acquiqitions in the wine industry
A comparative approach to the legislation affecting the wine and spirits industry
The international strategy of the brands in the wine and spirits sector
Packaging-design
Development of foreign markets
Logistics and purchasing
International negotiation
Professionam workshops
Wine growing
Oenology
Wine tasting
- Professional project
2004-2005 :
Organisation et animation d'une table ronde pendant Vinexpo 2005 sur le marketing du vin.
Organisation d'une conférence en collaboration avec NRJ sur les jeunes et le vin.
Réalisation d'une enquête sur les primeurs, préparée avec l'agence Delande et Fleuri et Vino Magazine, qui permet de rassembler l'information sur de nombreux lieux de dégustation des primeurs à Bordeaux et de donner les tendances du millésime.
