Kelformation - Formation : MSc in Marketing

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MSc in Marketing

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Durée : N.C.
Type : En centre

Diplôme : MBA / MS
Prix : 12.00 €

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Objectifs

In today's global competitive environment effective Marketing is often the key contributing factor to sustainable success and makes the difference between successful companies and those which fail to grow. Hence there is a continual need for well qualified, competent Marketing Managers who can work in fast-moving international environments and who can make Marketing contribute to the competitive advantage of their organisations. An MSc in Marketing from Grenoble Graduate School of Business is a passport to a fast-track career in marketing positions worldwide. The program is suitable for graduates from a wide range of disciplines. Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts to advance their marketing careers.

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Programme
Dates / Lieux

Programme :
Introduction Week Introduction to the Program and What is Marketing ? Administrative Issues Study Skills and Techniques (Case Study Methodology, Academic Writing, Presentation Skills etc.) Team Building Alumni Association (mti-brothers) Moodle e-learning platform Library and Computing Services The General Business Environment Finance and Accounting for Marketing Managers International Business Law and Contracts Strategic Management The Marketing Environment Economics, Ethics and Cultural Issues for Marketing Managers Marketing Psychology and Consumer Behaviour Market Research Marketing Strategy Strategic Marketing and Marketing Planning The Marketing Mix – Managing Marketing New Product Development, Product Life Cycle and Brand Management Marketing Communications and Public Relations and Corporate Communications Pricing Policy and Distribution (including Retail Marketing) Policy Marketing Specifics International Marketing Services Marketing B2B Marketing Technology for Marketing Competitiveness : Customer Intelligence and Digital Marketing Integrated International Marketing Case Study The case study at the end of the program will provide the students with the opportunity to pull together all the aspects of the program, to analyse an actual marketing problem and to use their skills and knowledge to solve the problem in small groups and in a limited time. The objective is to test the students' ability in the following areas: Critical analysis Decision making Use of knowledge Working in a small multicultural group under time constraints Written and oral presentations Communication, negotiation and leadership skills Professional Dissertation Each student will be required to complete a professional dissertation under the guidance of a tutor from GGSB. The dissertation offers students an opportunity to specialise in a Marketing topic of their choice which may be related to their future careers. The end result is a piece of work of approximately 25 000 words which may be written in French or English and involve both library and field research in companies in France and/or abroad. The dissertation may also be based on an internship in a company in France or abroad. A project based on an internship often leads to a permanent position within the company. There will be a Research Methodology and Professional Dissertation Workshop to provide the methodology and guidelines for this final project. Personal and Professional Development Personal and professional development workshops will be organised not only to provide conferences by managers working in international marketing position but also to assist students in acquiring soft skills and to prepare them for the future roles of business managers and leaders. Current topics of interest in business today will also be covered in these workshops. The module aims to provide the students with up-to-date knowledge on recent trends in management and on topics not covered in the core of the program. Foreign Languages Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn French at the same time. No prior knowledge of French is required to attend the program. All participants will study a foreign language. Non-French speakers may study French, native and fluent French speakers will have the possibility to choose from Spanish or Chinese.