Formation : MSC International Marketing Communication Strategy

The world of marketing communications is changing rapidly in content, reach and form.This innovative course offered jointly with London Metropolitan University aims to equip students with an understanding of major themes in marketing communications in an international context. The courses are taught in English in both Poitiers and London so it is not necessary to be a French speaker to undertake the programme. It gives you a chance to study Marketing Communications in an international context, taught from two different perspectives. It also provides you with an understanding of the cultural differences in this field between the UK and France, giving you the skills to research and evaluate aspects of the communication mix from an international perspective, from branding, advertising and public relations to developing communications strategies.

COURSES ON THE LONDON METROPOLITAN UNIVERSITY NORTH CAMPUS :
- Marketing Communications
- Marketing Research
- Service Sector Marketing

COURSES ON THE ESCEM POITIERS CAMPUS :
- Public Relations
- International Advertising
- New Media Marketing
- International Sales and Sales Management
- International Brand Management
- Corporate Strategy

WORK PLACEMENT
The work placement is an obligatory part of the programme and is undertaken following the end of the second academic semester. Assistance in finding an appropriate position will be given by both institutions - students must acquire a minimum of four months experience. It can be undertaken in any country in the world.

DISSERTATION
The dissertation is an extensive research project and should normally be about 30-50 pages in length. The subject should arise from your own personal interest and (in discussion with appropriate members of academic staff) may be taken from any topic within the area of study.