Formation : Selling skills seminar " Selling to difficult customers "

You are operating in a highly competitive sector, You want to advance further with your sales methods, You are ready to take part in an intense and demanding training course. You want to be trained in English.

Choosing the right approach : - Adopt an unconventional approach and stand out from your competitors from the outset, - Learn to create an equal-footing relationship, - Develop your pitch: 30 seconds to demonstrate your professionalism, - Answer quickly to questions customers are thinking of but do not dare to ask… Individual work on each participant's approach. Show your expertise through effective diagnosis : - Build on lead and sales strategies, - Break down feedback to identify objective and subjective needs, - Using metaprogrammes to sales situations. Each participant builds an approach strategy for their next key meeting. Increase the impact of your presentation : - Understand the main influential factors: the paths to decision making, - The effective speaking techniques to convince the most "blasé" of customers, - The advantages of impossible approaches. Adaptation and training on sorting offerings by priority. Be flexible when dealing with objections : - Sharing objections encountered on a daily basis between participants, - How to answer humbly but firmly. Adaptation and training based on a list of objections encountered by participants. Easing gently into the subject of price : - Limit opportunities for "negotiation" by presenting the price and conditions simply and clearly, - Prepare the price presentation throughout the sale process, - Techniques for strengthening arguments for pricing policies, - Dealing with objections relating to price and conditions. Each participant defines factors needed to effectively present prices and conditions of sale. Clinching the deal : - Method for moving from consulting to closing, - A few boosters for closing the sale, - Mistakes to avoid after closure: positive, differed and negative. Adaptation and training based on each participant's case.

Individual performance : The consultant is able to challenge each participant. Clement can organise personal trainings in the mornings or evenings, outside of seminar hours. The consultant will play the participant’s client’s role in their specific business segments. The meeting is filmed and subject to a debriefing. Each participant can therefore take a DVD of the interview with him. Dynamics : The course aims to go beyond basic objectives and inject new energy into selling by making it ten times more enjoyable. Content The course aims to give a global approach to selling which goes beyond the basic principles and covers innovative issues specifically adapted to selling added value solutions. Customisation : All concepts discussed are tailored to each participant's situation. The course is designed to combine both collective discussion and individual adaptation with a consultant. Participants leave with proven, customised tools for the preparation of their next key sales meeting.