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EIML

International Program - Programme Grande Ecole

Bachelor

5 an(s)

Consulter l'organisme

École de commerce

Consultez le site de l'organisme

Objectifs

This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London and Shanghai, three capitals of the luxury industry. The 5 years program is totally taught in English and the last two years (4th and 5th year) can be done in a coopt program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.

Public visé

Etre titulaire d'un bac, dut, bts ou équivalent.

Programme

LUXURY, CULTURE AND CIVILIZATION

Key markets players in the luxury industry

Fashion History

Film History

Art History

History of Civilizations

Design: Main Trends

French Etiquette: Good Manners and Social Skills

MARKETING AND SALES IN THE LUXURY INDUSTRY

Principles of Marketing

Operational Marketing

Applied Marketing: Case Studies

Advertising Campaign

Art of Selling

Principles of Digital Marketing

Press Review and Writing Techniques

COMMUNICATION TOOLS

Intensive French courses

Second Foreign Language (Chinese)

Office Software applications

Carreer building workshops

Elective course: Graphics Techniques

ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY

Introduction to Law

Introduction to Accounting


LUXURY AND CULTURE

Key markets players in the luxury industry

Contemporary Art History

Contemporary Fashion History

Perfume History

British Etiquette

MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY

Market Research

Strategic Marketing

Business to Consumer Sales Techniques and Simulations in the Luxury Industry

Marketing communications

Digital marketing

Principles of Merchandising

Consumer Behaviour

Writing Techniques

ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY

International Trade

Accounting Analysis

Contract Law

Organizational Behavior

Economics

The European Union Institutions

COMMUNICATION TOOLS

Intensive French courses

Second Foreign Language (Chinese)

Office Software applications

Carreer building workshops

Elective course: Graphics Techniques


LUXURY PLAYERS AND CODES

Luxury Codes

Chinese etiquette

Made in France and French Know-How

LUXURY MARKETING

Brand Identity and Strategy

Strategic marketing - Case Studies (Fashion, Wine and Spirits, Jewelry and Watches, Cosmetics)

International Consumer Behavior

International Marketing

Qualitative and Quantitative Market Research

Business to Business Sales Techniques

ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY

Corporate Law

Costs Analysis

Financial Analysis

Elective Course Entrepreneurship

Geopolitics

Business Strategy

Intercultural management

DIGITAL MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY

Advanced digital marketing

Blog

Advertising

Business consulting project

COMMUNICATION TOOLS

FLE

Second Foreign Language (Chinese)

Office Software applications (level PCIE Start)

Carreer building workshops

Elective course: Graphics Techniques



STRATEGIC MARKETING IN THE LUXURY INDUSTRY

Key markets players in the luxury industry

International Management of Premium and Luxury Brands

International Luxury Distribution

Product Management

Advanced market research

CRM

Merchandising Strategy in Luxury

Packaging and Design

Collectioning and Mood board

Luxury sectors overview : Fashion, Accessories, Watchmaking/ Jewelry, Cosmetics, Gastronomy and Wine, Hospitality Industry and Luxury Services, Cars and Yachting.

DIGITAL MARKETING AND COMMUNICATION

Event Strategy

Event Project Management

International Advertising

Web Communication

E-business Strategy

Writing Techniques applied to Public Relations Press and Public Relations

BUSINESS MANAGEMENT IN THE LUXURY INDUSTRY

Quality Management

Sales Forecasting and Inventory Management

Sourcing strategy in the Luxury Industry

Communication Law

Consumer Law

Elective course: Entrepreneurship

COMMUNICATION TOOLS

English applied to Fashion, Beauty, Hospitality Industry, Jewelry

Second Foreign Language (Chinese)

Office Software applications

Carreer building workshops

Elective course: Graphics Techniques




STRATEGIC MANAGEMENT IN THE LUXURY INDUSTRY

Business consulting project

Comparative Luxury Corporate Strategies

Sustainable Development Strategy

New Trends and Marketing tools in the Luxury Industry

Managing a Network of Boutiques

Creation project: marketing, financial and technical aspects

Brand Creation Project

BRAND MANAGEMENT: CHOOSE TWO COURSES OUT OF THE FOLLOWING ONES

Managing a Fashion and Accessories Brand

Managing a Cosmetic and Perfume Brand

Managing a Jewelry and Watches Brand

Managing a Hospitality/Haute Gastronomy Brand

Managing a Wine and Champagne Brand

Managing a Car Brand/Managing a Yatching Brand

Managing a Decoware Brand/ Managing a Furniture and Design Brand

COMMUNICATION STRATEGY IN THE LUXURY INDUSTRY

Mediaplanning

Corporate Communication and Sponsoring Strategy

Social Media

E-reputation in the Luxury Industry

Mobile Marketing

ECONOMIC AND LEGAL ENVIRONMENT

Financial Analysis and Business Plan

Budget Management

Intellectual Property Law

Human Resources Policy in the Luxury Industry

Business with Latin America, North America, Asia and Middle East

Leadership and management

Elective course: Entrepreneurship

COMMUNICATION TOOLS

TOEIC

Second Foreign Language (Chinese)

Office Software applications (level PCIE Full)

Carreer building workshops

Elective course: Graphics Techniques

Research Thesis

 

La formation "International Program - Programme Grande Ecole" vous intéresse ?

EIML vous rappellera pour préciser vos besoins et vous proposer un devis.


Les prochaines sessions

À Paris

De l'année 2018 à 2023

Centre

EIML
35 Quai André Citroën
75015 Paris 15 ème arrondissement


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En résumé

Objectif

Bachelor

Durée

5 an(s)

Coût

Consulter l'organisme

Modes d'enseignement

En école ou centre de formation

Type d'établissement

École de commerce

Domaine secondaire

Anglais

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