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EFAP PARIS

Double Diplôme - MBA Spécialisé Luxury Communication & Strategies - Paris / Shanghai

MBA

1 an(s)

13430 € TTC

Éligible CPF

Consultez le site de l'organisme

Objectifs

This joint program was co-created between two French schools with a foothold in Asia, ESSCA School of Management (Shanghai Campus) and EFAP School of Communication (Paris) , academic partners since 2015. Fully taught in English , it aims at providing the knowledge and multicultural skills to enter the most prestigious luxury companies and brands in the world.

Based in Paris and Shanghai, this unique program opens new horizons to future generations that will need to work increasingly between several continents, EU, Asia, the Americas, and target Asian customers at home and traveling abroad. China’s Silk road projects are opening a new golden era of globalization.

KEY FEATURES :
  • Key expertise in digital communications: Our participants acquire high-level knowledge in the most up-to-date digital strategies and tools, which are crucial nowadays for luxury companies.
  • An international perspective: 100% of lectures in English and a systematically global and multicultural approach to strategic issues in marketing and communication in the luxury market, with a focus on Chinese culture.
  • A multi-sector approach: Fashion, perfume, cosmetics, hospitality and tourism, leisure, jewelry and watches, cars and luxury services etc. The program is designed to make graduates immediately employable in all sectors of the luxury market
  • The right balance between theory and practice: Our double degree combines stringent academic requirements with field-based experience. With this objective, the program benefits from an EFAP and ESSCA teaching staff offering strong expertise in the field of luxury goods and all fields of marketing and communication.
  • Immersive teaching: From the very start of the course, our participants are immersed in a business-based environment, working on case studies in partnership with luxury goods firms. This principle of high participant engagement is designed to improve their employability and enhance the operational angle of their education.
  • Designed by EFAP and ESSCA professionals for professionals, our double degree offers a response to the increasing demand from luxury companies for managers capable of adapting to the most recent international changes in communication and marketing.
CAREER OPPORTUNITIES :
  • Product Manager
  • Category Manager
  • Project Manager
  • Store Manager
  • Merchandising Manager
  • In-Store Training Manager
  • Regional Retail Manager
  • International Sales Manager › Communications Manager
  • Marketing Manager
  • Digital Communications Manager
  • PR Manager
  • Strategic Planner
  • Advertising Executive
  • Events Manager
  • Corporate Philanthropy / Sponsorship Manager
  • Brand Manager
  • Junior Consultant

Public visé

Selection criteria
  • Motivation and consistency with a career goal
  • Quality of oral and written expression
  • High level of English skills
  • Interpersonal skills (teamwork, management, negotiation)
  • Proficiency in general knowledge
  • Career experience

Programme

The program will take place over a period of 12 months between Paris and Shanghai:

  • 6 months of academic learning (450 contact hours)
  • 6 months of work placement in Shanghai, France or internationally
PROGRAM :

Luxury Market Introduction

  • Luxury fundamentals and codes
  • Consumer behavior

Integrated Communication Mix

  • Communication plan
  • Customer experience management

360° Communication Strategies

  • Storytelling and luxury goods
  • Advertising strategies

Luxury public relations

  • Events management
  • Press relations
  • CSR & sustainability
  • "Artketing"

Digital Luxury Strategies

  • Digital transformation
  • Social media
  • Digital battle

Doing Business in Asia

  • Cross-cultural management
  • Chinese market environment
  • Luxury markets

Luxury Retail & Supply Chain Management

  • Luxury store concepts
  • E-commerce and digital MKG
  • Distribution strategies

Luxury Brand & Product Management

  • Sectorial strategy
  • Consumer research
  • Luxury & Innovation
  • Luxury branding

Luxury Sectors

  • Fashion & leather goods
  • Hospitality & tourism
  • Wines & spirits
  • Cosmetics, etc.

Business Toolbox

  • Business management
  • Business law
  • HR & personal development

 

La formation "Double Diplôme - MBA Spécialisé Luxury Communication & Strategies - Paris / Shanghai" vous intéresse ?

Recevez gratuitement le programme de la formation par EFAP PARIS.

J'accepte que mes coordonnées soient transmises à EFAP PARIS afin que je puisse recevoir le programme complet de la formation.

Les prochaines sessions

À Paris

De l'année 2019 à 2020

Centre

EFAP PARIS
61/63, rue Pierre Charron
75008 Paris 8 ème arrondissement
> Voir la carte


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En résumé

CPF

Éligible

Objectif

MBA

Durée

1 an(s)

Coût

13430 € TTC

Modes d'enseignement

En école ou centre de formation

Type d'établissement

École spécialisée

Domaine secondaire

Mode

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