Why this MSc ?
The Specialisation in Luxury Retail Management is a unique program designed to meet the specific needs of major luxury retail players. It is the ideal course for students interested in acquiring managerial skills to build an international career. Luxury retail has become a highly competitive business. Gone are the days when it was easy to sell luxury goods based on the allure of the brand alone. Luxury retailing has been evolving dramatically during these past few years : A wide range of formats and concepts have emerged, posing new challenges to managers. Luxury players are constantly striving to innovate so as to attract and retain ever-more demanding affluent consumers.
Due to the convergent trends of increased competition and more knowledgeable customers, the traditional ways of running a luxury store can no longer guarantee success. Today, retail has become a key battleground in the urgent quest to find and keep the best customers.
But the luxury retail environment is much more than a store :
The MSc learning outcomes :
On successful completion of the program in Luxury, participants will be able to :