ISG Master of Sciences
MBA Luxury Mindset Management
MBA
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École spécialisée
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Objectifs
Combining arts, culture, history, creativity with marketing, digital, team and financial management is the day-to-day challenge of any manager in the luxury industry. Luxury is a full experience for the customers and is not limited to product or marketing.
The objective of this MBA program is to give to the students the tools to understand luxury consumers’ attitudes, mindsets, motivations and feelings, as well as to help marke-ters, retailers and executives to make strategic and branding decisions.
The program focuses on the luxury codes, mindset and atti-tude in France (in particular, the influence of Paris as the capi-tal of luxury). Therefore, the specificities of French culture, art and luxury attitudes are fully developed, together with the strategies of the main luxury French groups and competitive positioning.
The program then moves to the international dimension of the luxury industry, with a focus on China, India, Russia … The development of digital marketing, affinity management and its impact in the luxury industry is also key to the program. Students can choose to follow one the 4 options :- Hospitality, gastronomy and wine.
- Retail Management.
- Art and culture.
- Fashion, jewellery, cosmetics and spa.
Programme
1st year courses :1st term :Business English.Business Cases.Career Management.Communication & management.Comptabilité de gestion.Comptabilité générale.Entrepreneurship.Informatique appliquée.Jeu...
Les prochaines sessions
À Paris
De l'année 2021 à 2023
Centre
ISG Master of Sciences
147, Avenue Victor Hugo
75116 Paris 16 ème arrondissement
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En résumé
Objectif
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Modes d'enseignement
En alternance