ESCP Business School

Master of Science (MSc) in Marketing and Digital Media

MSc

15 mois

21200 € TTC

Éligible CPF

Consultez le site de l'organisme

Objectifs

The MSc in Marketing and Digital Media mainly focuses on the digital marketing field to provide the students an integrative view of the different digital marketing tools and how they can play an important role in building a brand. It also puts an emphasis on how to apply marketing techniques and key strategic marketing aspects in an increasingly digital and globalised world. This way, during the learning process, it equips students with the skills and knowledge to succeed in an international, cutting-edge career in marketing.


The specialisation adopts a variety of teaching methods, such as blended learning as well as case- and project-based teaching, to foster hands-on learning that allows students to put theoretical concepts into live practice.


Students start their studies in the vibrant city of Madrid, where they stay for the first two terms. Next, students will be taking specialised courses either in London or Berlin and conclude their studies again in Madrid where they will engage in consultancy projects. On top of all these experiences, students will also interact with leading tech companies during the International Study Seminar, thus providing students with an updated and global knowledge base that is grounded in the most recent developments in the digital marketplace.


The specialisation in Marketing & Digital Media is part of the Master Degree (DEAMIE)*.

This MSc provides academic expertise and presentation of the best professional practices. Our goal is to train experts who will be rapidly able to progress in a globalised world.


Students will obtain one degree, the French Master degree (DEAMIE), and one diploma, the MSc in Marketing & Digital Media.



LOCATION : 5 months at the Madrid campus and 3 months at the London campus + International seminar in Silicon Valley (San Francisco).
 

Programme


FIRST QUARTER :
Courses in Marketing and Digital Strategy (Digital Business, Brand Building, Consumer Insights, Digital Marketing, Online Analytics, Strategic Marketing, Marting Research).Targeted...

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Les prochaines sessions

À Paris

De l'année 2021 à 2022

Centre

ESCP Business School
79 avenue de la République
75011 Paris 11 ème arrondissement
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En résumé

CPF

Éligible

Objectif

MSc

Durée

15 mois

Coût

21200 € TTC

Modes d'enseignement

Type d'établissement

École de commerce

Domaine

Marketing

Domaine secondaire

Médias

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